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Is the Language Barrier Hurting Your Picture Day Sales?
Picture Day is supposed to be simple: kids smile, photos get taken, parents order online, everyone’s happy.But every year, principals tell us the same frustrating story: “After Picture Day, our front office gets flooded with calls from parents who don’t understand how to order the photos. Most of the time, English isn’t their first language. It’s stressful for them, it’s stressful for the schools staff, and we lose sales because families just give up.” Sound familiar? That c

Eric Miller
Nov 292 min read
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