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Have You Compared School Photographers Lately? (Most Principals Haven’t… and It’s Costing Them)
Be honest: when was the last time you actually shopped around for a new school photographer?If you’re like 90 % of administrators we talk to, the answer is “never” or “not since the 90s.”Most schools don’t switch because the current company did something terrible. They switch the moment they finally see what “better” actually looks like.And once they see it, they never go back.Here’s what “better” looks like in 2025 with MillerFoto: Next-day online galleries – Parents see pro

Eric Miller
Nov 292 min read


Is the Language Barrier Hurting Your Picture Day Sales?
Picture Day is supposed to be simple: kids smile, photos get taken, parents order online, everyone’s happy.But every year, principals tell us the same frustrating story: “After Picture Day, our front office gets flooded with calls from parents who don’t understand how to order the photos. Most of the time, English isn’t their first language. It’s stressful for them, it’s stressful for the schools staff, and we lose sales because families just give up.” Sound familiar? That c

Eric Miller
Nov 292 min read
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